Basel: A cultural tour de force on the Rhine River
Culture and commerce
The city of Basel looks back at almost 2000 years of history and combines the very best of Swiss tradition with a cultural agenda to match.
Basel Overview
A vibrant fusion of ancient and contemporary, Basel is a cultural tour de force, boasting world-renowned museums and avant-garde architectural marvels. Perched along the Rhine River, the city harmoniously marries Swiss, French, and German influences, resulting in a truly international experience. Basel's vibrant arts scene is further accentuated by its rich history and lively festivals, such as Art Basel and the whimsical Basler Fasnacht.
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Promoting a high-calibre exchange of ideas around current topics of relevance across several sectors, a new event platform created by Swiss Deluxe Hotels and partners Audi Switzerland and Prestige Magazine introduces a high-profile stage for impact-generating issues.
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“One bite and I’m transported straight back to my childhood” says Christian Aeby.
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A treasure hunt is so much more than just a clever way of attracting families to traditional hotels like the Grand Hotel Les Trois Rois in Basel. This is exactly the kind of adventure that can boost a child’s confidence and help them come out of their shell. What parent wouldn’t be happy with that?
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Art Basel, founded by Basel gallerists Ernst Beyeler, Trudl Bruckner, and Balz Hilt, launches with 90 galleries and 20 publishers from 10 countries, attracting 16,300 visitors at the inaugural show.
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