If you follow the Matter Vispa river upstream, you will find yourself facing the Matterhorn. At the foot of this mighty peak, dozens of natural springs were the reason for Zermatt’s original name: Praborno, “meadow among natural springs.”
Timeless winter Magic
At these altitudes, water turns to snow and ice during the winter months. And before long, Zermatt is covered under a powdery blanket. This signals to hotels that the holidays are near; time to deck the lobbies and outdoor spaces with festive lights. It may come as a surprise that winter tourism has taken hold in Zermatt less than a century ago. Thanks to lobbying efforts by the Seiler family, owners of the Mont Cervin Palace, the summer train service of the Visp-Zermatt Bahn was eventually extended. Ever since, travelers from near and far have been flocking to the town on the foot of the Matterhorn. Some appreciate the winter landscape primarily for its timeless beauty. Snowshoeing and winter hiking are mindful ways of experiencing it all; the trails reveal new vantage points around every bend. Others see the numerous ski runs as an open invitation for schussing. Each slope has its own merits – generous space for carving or steep inclines for speeding. But whatever your activity of choice may be, we all find ourselves glued to the mighty Matterhorn.
A giant mythological creature, fish in beeswax and fluffy dog beds: at The Alpina Gstaad luxury hotel, animals play more than just an insignificant supporting role. Nevertheless, they also need to be able to behave appropriately, as author Titus Arnu found out during his stay as a guest in Gstaad with his Labrador Oskar.Discover more
The engine is running as the anticipation rises. Our upcoming road trip takes us on the Ruta Cumpleta, the most comprehensive tour of the Alpine Circle, over the most scenic roads through the cantons of Graubünden and Ticino. Join us on a journey crossing grandiose passes while stopping at magnificent hotels and restaurants.Discover more
Whether seeking Alpine adventures, culinary delights, or simply looking to dive into Switzerland’s inspired natural beauty, the Engadin has it all. With its stunning landscapes, pristine lakes, and charming villages, it’s no wonder the region consistently ranks as a top destination for travellers seeking unforgettable experiences.Discover more
A welcome refuge from Zurich’s hustle and bustle and the arctic chill voutside, I didn’t exactly expect a female DJ when I first checked into the cool, calm and collected La Réserve Eden Au Lac. No big logos or signs announce the imaginary yacht club entirely designed by Philippe Starck. In the designer’s own words, ‘This hotel is like rock ‘n’ rolling with the Queen of England; everything is traditional yet resolutely unconventional.’ I was immediately intrigued to find out more.Discover more
The perfect destination for an urban art safari à pied, Switzerland’s largest city and cultural epicentre beckons art enthusiasts from near and far with its miscellany of world-renowned galleries, public art installations, pop-ups and the country’s largest art museum.Discover more