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Alberto Morillas - The Spanish hero of Swiss precision

In the quiet of a Geneva morning, Alberto Morillas begins his day not with coffee, but with scent. Strips of paper lined like musical notes, wait for his intuition on the desk of his light-filled atelier.

Swiss Deluxe Hotels H Magazine Winter 2025 26 Alberto Morillas 39 2

He closes his eyes, inhales and listens. The air is calm, the gestures slow. For more than five decades, this man, discreet, elegant and endlessly curious, has shaped the way the world smells. From Acqua di Giò to CK One, Flower by Kenzo to Gucci Bloom, his work has become the invisible soundtrack of our collective memory. He doesn’t say it, but everyone in the industry knows: Alberto Morillas is the master of modern perfume.

Born in Seville and raised in Geneva, Morillas embodies an unlikely harmony – Andalusian emotion refined with Swiss precision. He has created for nearly every great name: Armani, Versace, YSL, Bulgari, Mugler, Givenchy, Cartier, Kilian. Yet his genius remains modest. ‘I create for myself,’ he says with a shrug. ‘If I like it, I know it will work.’ Called ‘the poet of molecules’, he prefers synthetics: ‘Natural is nice, but boring. Molecules give me new textures.’ Chemistry, for Morillas, is poetry.

After decades of icons, he craved calm. ‘Here in Geneva, I can think. In silence, I create.’ Out of that quiet came Mizensir, founded with his wife, long before perfumers signed their names. ‘Freedom is difficult,’ he says. ‘You must listen to yourself.’

His new Perfect Oud Extrait reflects this: rose replaced with rose oxide, cade with pyrogenic incense. Familiar forms in new light. ‘In Paris, it’s emotion. In Geneva, reflection. ‘That tension defines his work – chaos and calm, instinct and order. ‘Curiosity,’ he smiles. ‘I just can’t stop.’ Outside, Geneva moves slowly. Inside, test strips and ink-stained notebooks wait – quiet tools for endless discovery. 

Words Michael Tulgay

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