Alpine Cool - A new alpine spirit takes shape.
Tucked into the heart of St. Moritz, Super Mountain Market feels like an unexpected discovery—a minimalist concept store filled with design objects, alpine craftmanship and quietly innovative ideas.
An indoor pool with chandelier lighting? Yes,
your majesty!
Yet in many ways, it captures the spirit of a broader transformation taking place in this famously traditional Swiss resort
town. What began as a seasonal pop-up in 2020 has, five years on, become a permanent fixture. Its carefully handpicked selection and creative programming reflect a new kind of alpine experience—one defined by reflective design, a sense of place, and a life lived well beyond the winter season.
Housed in a former electronics store on Via Stredas, its 200-square-meter space features custom wood and aluminum shelving by Marick Baars. The tranquil design creates a calm, airy backdrop for the design objects, lifestyle items, and artworks that take centre stage.
St. Moritz may be rooted in legacy, but it is evolving—not with fanfare, but with subtle confidence. Beyond its iconic slopes and grand hotels, a growing landscape of refined retail, cultural richness, and contemporary vision is reshaping what it means to spend time in the Engadin. “We wanted to create a timeless space with a strong point of view,”
says Mario Weichselmann, founder of Super Mountain Market.
Since 2017, Weichselmann has been known as the charismatic host of the legendary Dracula Club at the Kulm Hotel -originally founded by Gunter Sachs in the 1970s - and has become a dynamic figure in the local creative scene. His store’s selection reflects a deep aZinity for the alpine spirit, with makers and materials that feel both rooted and
refined. Among them: South Tyrolean artisan Andreas Rier, known for his fluid, mouthblown glass; sculptor Othmar Prenner, who shapes vessels from marble; and hunter Valerio Glisenti, who hand-forages herbs for healing salves.
Beyond its carefully curated shelves, Super Mountain Market brings people together through seasonal tastings, intimate dinners with guest chefs, and cultural happenings—from book readings to vinyl listening sessions. It’s a space where alpine heritage meets contemporary creativity, quietly reshaping the St. Moritz experience.
Words: Ilona Marx
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