Geneva Runner`s Tips

I have had a new tax advisor since last year. His name is Sepp, and he was a serendipitous find. Meeting him electrified me. Not because he charges about a tenth of what I used to pay for having my tax return completed, but because he is someone who has found his calling: he loves what he does. And it is exactly what gets him out of bed in the morning.

The rules of luxury are being rewritten. Not quietly, in boardrooms, but out in the open – on stages, in workshops, and in the kind of honest conversations that rarely happen at formal conferences. TheNewNow Future Summit brought some 350 leaders and innovators together at the Headsquarter in Zurich for exactly that: a day designed not to deliver answers, but to ask better questions.

A family legacy, a decade of creation, and a new chapter where fashion meets haute perfumery.

Staying in a suite always feels a little like moving into a brand-new home. Small, yes. Temporary, yes. But entirely yours. And best of all, without the planning or the headaches over big questions and tiny details. No delays, no years of waiting. Someone has already arranged everything, planned it all, and executed it to perfection.

Spending a summer weekend on the shores of Lake Lucerne is always a good idea. And if you get to check in at the Park Hotel Vitznau, you’re pretty much guaranteed an unforgettable experience. Grab your most glamorous sunglasses and join me!

The first time I really noticed, it must have been around 2022. It was during one of the first post-pandemic years, when many of us had been forced – often for the very first time – to ease up on the gas pedal we’d been flooring for decades.

There are mornings in Zurich when the lake feels like a mirror held up to the sky, silver grey and perfectly still. The kind of morning that urges you to slow down and look around, to enjoy. And on the second floor of one of the city’s most quietly spectacular hotels, the guests of La Réserve Eden au Lac Zurich will find a new reason to do exactly that.