Switzerland’s Coolest Club - No card required
In the quiet of a Geneva morning, Alberto Morillas begins his day not with coffee, but with scent. Strips of paper lined like musical notes, wait for his intuition on the desk of his light-filled atelier.
Once known for its ‘one deal a day’ model, QoQa has evolved into carefully selective, community-driven, experience hub – covering everything from stays at Swiss Deluxe Hotels and Michelin-starred meals to rare design objects and local treasures.
‘We don’t do business with people who need what we have – we do business with people who believe what we believe.’
Pascal Meyer, Founder & CEO
QoQa’s success lies in its mix of digital simplicity and human warmth. Every offer is carefully handpicked, backed by storytelling and often available for just 24–48 hours. Unlike traditional platforms, the buyers put their face and name on each deal, building trust and real-time conversation via live forums and community feedback. But it’s not all online. The QoQa community has done the extraordinary – from buying a Picasso, to opening a restaurant and a brewery, to hosting a raclette world record contest with nearly 5,000 people. At their Lausanne HQ, international chefs host gourmet pop-up dinners. In the German-speaking region, QoQa privatises icons like Gasthaus Gupf for its members. Today, over 177,000 experiences are booked each year via QoQa, including more than 50,000 restaurant tables. Whether you’re a hotelier, chef, or curious traveller, this isn’t just a platform – it’s a playground for those who believe that the best things in life aren’t bought – they’re shared.
Related Stories
I have had a new tax advisor since last year. His name is Sepp, and he was a serendipitous find. Meeting him electrified me. Not because he charges about a tenth of what I used to pay for having my tax return completed, but because he is someone who has found his calling: he loves what he does. And it is exactly what gets him out of bed in the morning.
Discover more
The rules of luxury are being rewritten. Not quietly, in boardrooms, but out in the open – on stages, in workshops, and in the kind of honest conversations that rarely happen at formal conferences. TheNewNow Future Summit brought some 350 leaders and innovators together at the Headsquarter in Zurich for exactly that: a day designed not to deliver answers, but to ask better questions.
Discover more
A family legacy, a decade of creation, and a new chapter where fashion meets haute perfumery.
Discover more
Staying in a suite always feels a little like moving into a brand-new home. Small, yes. Temporary, yes. But entirely yours. And best of all, without the planning or the headaches over big questions and tiny details. No delays, no years of waiting. Someone has already arranged everything, planned it all, and executed it to perfection.
Discover more
Spending a summer weekend on the shores of Lake Lucerne is always a good idea. And if you get to check in at the Park Hotel Vitznau, you’re pretty much guaranteed an unforgettable experience. Grab your most glamorous sunglasses and join me!
Discover more
The first time I really noticed, it must have been around 2022. It was during one of the first post-pandemic years, when many of us had been forced – often for the very first time – to ease up on the gas pedal we’d been flooring for decades.
Discover more
There are mornings in Zurich when the lake feels like a mirror held up to the sky, silver grey and perfectly still. The kind of morning that urges you to slow down and look around, to enjoy. And on the second floor of one of the city’s most quietly spectacular hotels, the guests of La Réserve Eden au Lac Zurich will find a new reason to do exactly that.
Discover more