Switzerland’s Coolest Club - No card required
In the quiet of a Geneva morning, Alberto Morillas begins his day not with coffee, but with scent. Strips of paper lined like musical notes, wait for his intuition on the desk of his light-filled atelier.
Once known for its ‘one deal a day’ model, QoQa has evolved into carefully selective, community-driven, experience hub – covering everything from stays at Swiss Deluxe Hotels and Michelin-starred meals to rare design objects and local treasures.
‘We don’t do business with people who need what we have – we do business with people who believe what we believe.’
Pascal Meyer, Founder & CEO
QoQa’s success lies in its mix of digital simplicity and human warmth. Every offer is carefully handpicked, backed by storytelling and often available for just 24–48 hours. Unlike traditional platforms, the buyers put their face and name on each deal, building trust and real-time conversation via live forums and community feedback. But it’s not all online. The QoQa community has done the extraordinary – from buying a Picasso, to opening a restaurant and a brewery, to hosting a raclette world record contest with nearly 5,000 people. At their Lausanne HQ, international chefs host gourmet pop-up dinners. In the German-speaking region, QoQa privatises icons like Gasthaus Gupf for its members. Today, over 177,000 experiences are booked each year via QoQa, including more than 50,000 restaurant tables. Whether you’re a hotelier, chef, or curious traveller, this isn’t just a platform – it’s a playground for those who believe that the best things in life aren’t bought – they’re shared.
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