The New Coffee Muse
After 40 years of redefining how the world enjoys its morning ritual, Nespresso is embracing a bold new chapter – and theyʼve invited pop icon Dua Lipa to help write it.
Dua Lipa, the multi-hyphenate sensation who’s as comfortable on a Grammys stage as she is curating your next literary obsession, is now the face of Nespresso’s bold new chapter. And honestly? It makes perfect sense. Where Nespresso has always championed those rare moments when curiosity meets excellence, Dua Lipa has built an entire career on restless exploration – whether she’s experimenting with sound, championing emerging artists, or simply deciding what’s worth your attention next.
It’s not just another celebrity endorsement. It’s a meeting of minds between a brand known for elevating the everyday and an artist who refuses to stand still. Leonardo Aizpuru, Nespresso’s Chief Marketing Officer, puts it simply: ‘She’s a true explorer, always curious, always ready to try something new’. That spirit of discovery – the willingness to experiment, to taste something unexpected, to turn a coffee moment into something genuinely memorable – is precisely what Nespresso has been perfecting for decades.
And yes, George Clooney makes a brief appearance in the campaign, offering a familiar wink to Nespresso’s storied past and his legendary tagline ‘What else?’.
»Nespresso has always been part of my world – at home, on set and while travelling. I love how the brand keeps evolving and exploring new flavours. And this is only the beginning«
– Dua Lipa
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