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Switzerland Luxury Hotel ST Zurich Aerial View 63711

Zurich: ancient charm and modern flair with stunning lake views

Gateway to Switzerland

Zurich captivates with its unique blend of history and modernity, stunning views of Lake Zurich and the Alps, renowned museums, and vibrant city life.

Zurich Overview

A captivating fusion of ancient charm and modern sophistication, Zürich is a dynamic city that delights at every turn. From its meandering Old Town to its thriving contemporary art scene, Zurich scores high against the stunning backdrop of Lake Zürich and the distant Alps. Its rich cultural heritage comes to life through its renowned museums, while its vibrant city life offers visitors a glimpse into Zurich’s exuberant spirit.

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Stories

The rules of luxury are being rewritten. Not quietly, in boardrooms, but out in the open – on stages, in workshops, and in the kind of honest conversations that rarely happen at formal conferences. TheNewNow Future Summit brought some 350 leaders and innovators together at the Headsquarter in Zurich for exactly that: a day designed not to deliver answers, but to ask better questions.

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A family legacy, a decade of creation, and a new chapter where fashion meets haute perfumery.

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Whether you are drawn to familiar comforts or curious new discoveries, our gourmet edit invites you to savour summer with imagination.

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Chocolate, pear, and cinnamon Chantilly – or aubergine, pecan, and liquorice? Classic or avant-garde? The repertoire of Switzerland’s pâtisserie scene is more diverse and creative than ever, offering outstanding opportunities for emerging talent.

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There are mornings in Zurich when the lake feels like a mirror held up to the sky, silver grey and perfectly still. The kind of morning that urges you to slow down and look around, to enjoy. And on the second floor of one of the city’s most quietly spectacular hotels, the guests of La Réserve Eden au Lac Zurich will find a new reason to do exactly that.

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After 40 years of redefining how the world enjoys its morning ritual, Nespresso is embracing a bold new chapter – and theyʼve invited pop icon Dua Lipa to help write it.

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Finding inspiration and joy in being a tourist in his own city, our columnist explores three great bars in Zurich – all of them with an emphasis on not only spectacular flavours and top-notch ingredients, but also on design and hospitality.

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